Hello. I'm Jasmeet.
CREATIVE THINKER · CURIOUS INNOVATOR · STORYTELLER
I build products at the intersection of commerce, technology and AI.
Over the past decade, I've helped global organizations turn ambiguity into products across enterprise software, digital commerce and retail.
Today I'm focused on how artificial intelligence is transforming the way products are built, businesses operate and people work together.
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Over the past decade I've moved from helping enterprises discover the right problems to building global platforms, scaling digital commerce and now exploring how AI transforms the future of enterprise software.
Every chapter taught me a different way of thinking: Technology. Discovery. Platforms. Commerce. Artificial Intelligence. Together they've shaped how I approach product leadership today.
The Journey
LetsDedicate
While still in college, I founded LetsDedicate, a bootstrapped startup built around helping people discover experiences and celebrate meaningful moments through technology. Long before hyperlocal marketplaces, event discovery and quick-commerce became mainstream in India, we were experimenting with products that connected people with local experiences, entertainment and occasion-based gifting.
As the founder, I worked across every part of the business—from identifying customer problems and shaping the product to partnerships, sponsorships, sales, operations and execution.
LTI
Learning how to solve the right problems before building solutions.
Facilitated Design Thinking workshops, Customer Discovery, and Journey Mapping for Digital Transformation and Enterprise Consulting.
NIELSEN
Building the intelligence layer behind content discovery.
Built the Gracenote Streaming Video Catalog (SVC), Universal Search, Recommendation Systems, and Content Availability APIs.
TATA CROMA
Scaling the enterprise commerce platform powering one of India's largest electronics retailers.
Led the Master Data Management transformation, Search & Discovery, Enterprise Commerce modernization (SAP HANA), Marketplace, and Tata Neu Unified Commerce integration.
LEVI STRAUSS & CO.
Leading product development experiences that help move Levi's products from concept to customer.
I work across the Product Development domain, partnering closely with Garment Developers, Product Developers and other business stakeholders to simplify the journey from an initial concept through BOMs, Tech Packs, vendor development and production. The focus is on connecting people, processes and technology across the product lifecycle — making it easier for teams to move from what we sketch → what we develop → what vendors produce → what ultimately reaches the customer. Alongside Product Development, I also work across digital commerce experiences spanning Cart, Checkout and Post-purchase, connecting the product-development side of the business with the customer experience.
"How do we reduce the friction and time between a product being conceived and that product reaching the customer?"
Still building.
Learning by building. Driven by curiosity.
This is where I experiment, follow ideas down rabbit holes, and explore how AI might change the way we build and use software.
Current Areas
- AGENTIC COMMERCE
- AI PRODUCT EXPERIENCES
- WORKFLOW AUTOMATION
- CREATIVE TECHNOLOGY
STORIES OF PEOPLE
WHO CHOSE TO
MAKE SOMETHING
of their own.
I started Creative Punjabi's to have conversations with people whose work, journeys and ideas I found fascinating.
From cinema and music to design, business, fashion, art and everything in between.
I was less interested in the polished version of their story, and more curious about what it actually took to get there.
A COLLECTION OF CONVERSATIONS I STARTED BECAUSE I WANTED TO UNDERSTAND THESE PEOPLE BETTER.
AOP FILMS
Stories I wanted to tell.
An independent production house where I write, direct and produce short films.
Five films so far. More stories to come.
AOP Films is where I turn stories into films.
From writing the first line to directing the final scene, I wear every hat needed to bring an idea to life.
Have a story worth telling?
Let's make it.
Actors, writers, creators and crew are always welcome at AOP Films.
Get in touch →Conversations that make me think.
People I wanted to understand better.
Ideas I wanted to explore.
Conversations worth sharing.
After Office Talks
Started on LinkedIn. Driven by curiosity.
Conversations with industry leaders about the ideas, experiences and lessons behind the work.
After Office Talks on LinkedIn →Why I Started This
I started After Office Talks on LinkedIn to have conversations with people who are building, leading and shaping industries.
I wanted to ask the questions I was curious about, learn from their experiences, and share the insights that stayed with me.
The Conversations
Have something worth exploring?
Building something interesting?
Solving a hard problem?
Have a perspective worth exploring?
I'd love to hear it.
Latest Posts
Thinking about AI, product, design and the future of work.
Life is too short to not try.
If something interests me, I want to explore it. Build it. Experience it. See where it goes.
That's taken me from building a startup in college to designing and launching products, experimenting with businesses, making films, hosting conversations and now exploring AI.
Not everything needs a master plan. Some things are worth doing simply for the love of creation, experimentation and experience.
We aren't here forever. Let's make the most of it.
